Recently we received a message from Stephanie C. Harper of CAREER Magazine, and she was interested in a comparison of HootSuite and TweetDeck. What a great topic! There are so many platforms claiming to take the pain out of managing your social media profiles out there in cyberspace, so a comparison of them is always good to have when making a decision on which avenue to take. One of our main goals here at KR Social Media Consulting is to assist individual and corporate brands with choosing the best products and services to fit their needs, and honestly this is the one of our favorite parts of the operation! We get to test and play with different types of technology, so that we can give our clients the best. Meet us after the break for the goods! (The following picture was taken with the Retro Camera app.)
Hootsuite or TweetDeck, that is the question.
Hootsuite is a great social media management tool that enables you to post updates to your social media profiles such as Twitter, Facebook, Linkedin, and FourSquare but unlike TweetDeck, you can also update WordPress, MySpace, PingFM. Now, depending on your social media needs some or all of these options may be very beneficial to you. Another major difference between HootSuite and TweetDeck is the ability to monitor your analytics. If you are a business owner, affiliate marketer, or just simply a numbers junkie that uses a lot of links in your posts you will love this! TweetDeck does not offer this option. In the analytics tab on Hootsuite you can track the links that you post in your updates. This option is great for discovering what ads, verbiage, and update styles result in conversions. Both TweetDeck and Hootsuite have the option to schedule updates which is great if you have certain times to invest in crafting your posts, but your target audience if most active at a time that you are unavailable. TweetDeck is like a Cadillac with cloth seats and a CD player; a phenomenal tool for an individual that likes luxury and only has a few special needs but still wants to look good!. Hootsuite, on the other hand is like that same Cadillac but fully loaded with heated leather seats, satellite radio, mudflaps, and a TV for the children in the back. A great product that has extended functionality and you still look good! (I may be aging myself with this analogy but you get the picture). Both of these products are great; Hootsuite in my opinion is the better business tool because of all of the added power under the hood, its great if you need the analytics horsepower that won’t break your wallet. Tweetdeck, on the other hand, is a great tool for an individual who only needs a few extras to get their job done, and does not need no know what makes the car run better. For a full breakdown of the Hootsuite software check back tomorrow for our Social Media Tool of the Week! For other product details checkout www.hootsuite.com
*This comparison considers the features of the free version of hootsuite. Visit their website for the added features of the paid version that starts at $5.99.
Thank you SOOOOOOO Much! I am a HootSuite user (and I love it) so I thank you for confirming that I am in the house with my “fully loaded with heated leather seats, satellite radio, mudflaps, and a TV for the children in the back.”
Stephanie C. Harper
Publisher, CAREER Magazine
http://www.TheCareerMag.com
Stephanie, glad I could confirm your beliefs. Continue to come back for other product reviews.
Hi Ryan,
Thanks for sharing this great article. Your description of HootSuite as a fully-loaded Cadillac left a few owls blushing at HootSuite HQ.
Andy,
It is my pleasure! I love talking about and reviewing great products and businesses that are doing it right. I wasn’t trying to make them blush… Honest! I was just telling the truth!
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Thanks for the kind words! We would love to see you come back! Thanks for stopping by.
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Thanks for the support. If you have any social media topics you would like to hear about please let us know. Thanks again for the kind words.
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