Recently a client asked about how to set up a Tumblr blog that she is starting. Since WordPress has always been my blogging vehicle of choice, I had to take a crash course -pun intended-, and what I found was interesting. Tumblr seems to be the cool younger sibling in the blog family. You know, loves hard, hurts hard, fickle and free. It’s like they wanted to say more than Twitter, but didn’t want to commit to settling down like WordPress or Blogger. I’m going to give you a few reasons why that’s great!
1. Short and fast content:
Say you are an artist, you may not want to build your brand on how much you know about the history of the art form, or the current controversy surrounding the medium, per se. Maybe you just want to show the world your personality and your work. A full blog might be hard to fill out, too much work to post a simple picture or quote that lets your fans know what is going on in you world. Tumblr provides an easy fix. A simple and easy to use -read learn- platform, means that you don’t have to fuss with the logistics, you can just post.
Which brings me to my next point,
2. Easy set-up:
There is something to be said about the ease posting, but there is even more to be said about how easily one can get to the point of posting. No one starts blog to spend all of their time setting it up and designing the pages and placing widgets, and while some, like us at KR Social Media Consulting, enjoy the set-up, most just want to start posting. Tumblr is for that person. You can seriously set up an account and post within minutes, maybe seconds over there. There aren’t even any pesky sample posts or comments to delete (no offense).
3. Variety of media:
I love writing. That, however, does not change the fact that every once in a while, I just want to post a picture to say my 1000 words. No title. No typing. Tumblr makes this easier than ever with its 6 easy to understand icons. Check it out!
At the top, you can see the bar or icons. When you log in, this page (dashboard), is what you get. Useful, huh? This makes it easy to write an entry, or simply post a quote you just heard. Not too many clicks, or much set up, you just click on the icon that best represents what you want to post and voila!
Tumblr is an online community that encourages sharing. They encourage re-blogging, or reposting, other users’ posts, they like to share the love and spread the info. That’s great if you want to get your work, ideas, or great personality out to the masses. Since it’s so easy to do, people do it all the time!
All in all, these are just a few things that make Tumblr a viable option for your blogging needs as a professional, or just as a regular person who wants to share yourself with the world! So get out there and blog, but don’t forget to come back and post a link of your page, so that we can check you out.
Also, if you are in need of some guidance, feel free to ask us. We love to help people and businesses get connected right!